Tipico Biscottificio di Fonni
The ADV Campaign for the Tipico Biscuit Factory in Fonni, designed to promote the brand during the Christmas season, aims to convey the authenticity and artisanal tradition of the brand. The campaign relies on evocative images capturing the warmth and festive atmosphere of the holidays. It focuses on the artisanal process of biscuit production, highlighting the passion for high-quality local ingredients and the handed-down craftsmanship. The advertising message aims to create an emotional connection with the audience, emphasizing the unique experience offered by Fonni's typical biscuits during the Christmas celebrations. The campaign was disseminated through various channels, including social media, print advertisements, and storefront displays, ensuring broad coverage and a lasting impact on brand perception during the holiday season.
SERVICES PROVIDED
Brand Awarness
ADV Campaign
TECHNOLOGIES
Adobe Illustrator
Adobe Photoshop
AGENCY
Art Director: Alessandro Riggio
The Process
The creative process began with a hand-drawn illustration to conceive the visual concept. This initial phase set the tone for the desired artistic style and aesthetics. Subsequently, to bring the composition to life, a photo shoot was conducted using real elements. This phase involved staging tangible objects and elements, captured through the camera lens to seamlessly integrate them with the pre-existing illustration. This synergy between illustration and photography contributed to creating a unique visual outcome, combining the originality of hand-drawn art with the tangibility and authenticity of real elements.
